Fall of BlackBerry Epi 01

BlackBerry, formerly known as Research in Motion (RIM), was once a dominant player in the mobile phone industry, known for its secure email and messaging services. In 2009, BlackBerry had a market share of over 20% in the smartphone market, with Apple and Samsung as its closest competitors. However, BlackBerry's downfall began with the launch of Apple's iPhone in 2007, which revolutionized the smartphone industry with its touch-screen interface and user-friendly design.

BlackBerry initially dismissed the iPhone as a consumer toy and believed that its focus on security and corporate customers would keep it ahead in the market. BlackBerry's first attempt to compete with the iPhone, the BlackBerry Storm, was a commercial failure due to its poor user experience and lack of app ecosystem.

BlackBerry's attempts to catch up with the iPhone and Android smartphones with the launch of its BlackBerry 10 operating system in 2013 also failed to gain traction. The lack of app support for BlackBerry 10, compared to the vast app ecosystems of iOS and Android, was a major factor in its failure.

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