The Internet Business Journey Epi 09 - Finding Your First Customer
Building a product or service is only half of the journey. The real test begins when you try to find someone who is willing to pay for it. For a new online business, the first customer can feel like a major milestone. It is the moment when an idea moves from being something you created into something that provides real value to another person. Finding that first customer does not always require expensive advertising. Start with people who already have a reason to need what you offer. Tell friends, colleagues, professional contacts, online communities, and relevant social media audiences about your service. Share examples of your work rather than simply announcing that you are available. A potential customer is more likely to understand your value when they can see what you can actually do. You can also look for conversations where people are already describing problems that your service can solve. Instead of sending generic promotional messages, approach them professionally and explain...