The Internet Business Journey Epi 07 - Using Social Media for Growth
Building an online business is not only about creating a product or service. People also need a way to discover it. Social media has made that discovery possible without requiring a large advertising budget. Platforms such as Instagram, YouTube, Facebook, LinkedIn, and X can help a small business reach potential customers, build an audience, and establish credibility over time. The key is to stop treating social media as simply a place to post advertisements. People follow accounts because they want something useful, interesting, entertaining, or informative. A business can use this attention by sharing content that demonstrates its knowledge, explains its products, answers common questions, or gives people a reason to keep following. For example, a designer can share design tips and project transformations. A freelancer can explain how they solve common client problems. A small store can demonstrate its products rather than simply displaying them. A creator can share the process behin...